✨ https://validator.w3.org/feed/docs/rss2.html home about services Lucy Thorpe Content Privacy Policy blog contact Does packaging matter for your beauty brand? 32 Beauty and Wellness Communities to Follow on Reddit Head spas – a missed marketing opportunity? portfolio 100 skincare ingredients and keywords Writing tips from an experienced freelance writer Global sunscreen markets (based on search data) How To Create A Tone of Voice for Your Beauty Brand 10 ways the beauty industry is using AI Beauty trend prediction: pre-glued eyelash clusters Is community the new currency for beauty brands? Beauty and greenwashing: what you need to know about the new EU laws How to generate content ideas for your beauty brand All of the celebrity beauty brands right now Beauty and wellness businesses on Dragon’s Den 2024 The beauty industry in real life (events and stores) Beauty Trends (from search data) – November 2023 Acne search terms and how to use them. Is the Paris Olympics big news for beauty? How to map out your beauty buyer journey Refillable Beauty – A Trend for 2024? How to understand your audience SEO Tips for Fashion and Beauty Brands Is it time to rebrand your beauty brand? 6 Ways AI tools like ChatGPT are changing consumer beauty routines How To Find Contributors and Experts for Your Brand Content 10 Free Lash Brand Keywords How To Use Pinterest Marketing in Your Content Strategy Does your beauty brand need microcopy? (with examples) Looking for inspiration for your beauty brand? 14 Beauty Industry Podcasts To Listen To in 2023 How to grow your beauty brand: tips and strategies BIAB Nails: Search Trends & Keywords What’s the best city in the UK to be a makeup artist in? What does a beauty copywriter do? How long does it take to launch a beauty brand? Where Can You Get Content Ideas For Emails, Ads and Blogs? What to do if your beauty products have been copied How to become a beauty writer Where to get beauty industry insights and news? Read my expert beauty industry insights for Ripe Insurance Understanding Meta Titles, Meta Descriptions, and Alt Text For Your Brand What Content Does a Beauty Brand Need? What it’s like being a beauty writer