Lucy Thorpe

 Health & Beauty Writer | Freelance Copywriter | Ecommerce Content Writer

 


Get in touch

Need a freelance beauty writer, content writer or copywriter to bring your brand to life and help you connect with your target audience?

Drop me an email or slide into my DM’s on Linkedin – I’d love you chat with you about your business.
 
Check out my portfolio, services and about me to find out how I can support the content, marketing and sales goals of your beauty business.

 

British Beauty Council

Working with a freelance writer can make a huge difference your marketing copy and content. Whether you’re looking to refresh your content, start from scratch or just want a more cohesive tone of voice for your brand, a freelance beauty writer can help you. 

What Do I Actually Do As A Freelance Writer For Your Brand?

I work with brands on copywriting, brand tone of voice, blog content, press releases, email marketing and editorial content. I can even help with things that need a creative spark like naming your products or creating product descriptions that your audience love. Content is a huge deal when it comes to search engine optimisation (SEO), brand reputation and making sure that your business speaks to your target audience.  

Here’s a little about me. I have a background in marketing, content creation and ecommerce, previously working as marketing lead for a professional beauty brand in the UK and as a digital strategist for a leading healthcare communications agency. I’ve also previously run a successful beauty blog (back when those were a thing). This gives me an insight into how the copy and content for your brand fits in with the rest of your ecommerce marketing strategy, and means I understand your consumer too.

If you’re not sure what type of writer you need, or what you’re asking a writer for, check this out to help you decide: What Type of Writer Does Your Brand Actually Need? 

Take A Look At My Writing Portfolio

Take a look at the freelance writing services I offer and check out my portfolio. You’ll see some of the projects that I’ve worked on and the clients that I’ve worked with. They’re mainly beauty, health and ecommerce brands from around the world but I’ve also worked with a range of publications and high street retailers too. 

Looking for tips on content marketing for beauty brands, ecommerce brands or startups? Check out the Beauty Business Marketing Blog.

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Thorpe Content Ltd | Registration Number: 13341070 | Registered Address: The Knoll Business Centre, Unit W8A, 325-327 Old Shoreham Road, Hove, BN3 7GS | Registered in England and Wales | Contact: hello@lucythorpecontent.com