Portfolio

Tone of voice and brochure copy for Avon's global Cults & Heroes range of best-selling, iconic beauty and skincare products.

I wrote SEO content for one of the UK's leading beauty retailers, Beauty Bay, in their Edited by Beauty Bay section. This included product recommendations and routine advice across skincare, haircare and bodycare.

I created ecommerce SEO content for luxury beauty brand YSL Beauty. This included category, seasonal and product descriptions for the Australian market on iconic hero makeup, skincare and fragrance products including Rouge Volupte, Opium and Libre.

I worked with Jane Scrivner to refresh and restructure website copy, product packaging and marketing material as part of a rebrand and relaunched website. I also supported with editing on blog content.

I wrote hair, beauty and skincare guides for review and recommendations site Expert Reviews.

I created tone of voice guidelines, brand positioning, website copy, straplines, PR material, packaging and blogs for premium cosmetics brand Maia Beauty.

I wrote bodycare and skincare blog content for OUI the people, a US-based beauty brand that focuses on real results.

I wrote blog content on Korean skincare for Australian beauty retailer Sunday Ritual, focusing on product recommendations and minimal skincare routines.

I created the tone of voice for intentional skincare startup Sekkeizu, working directly with the brand founder.

I worked with the brand founders to create product descriptions, articles, social media and email content for Candour Beauty, including their exclusive UK partnership with Melyon. I also sourced and interviewed experts and brand founders for Candour Beauty's content.

Tone of voice, PR presentation and packaging copy for inclusive beauty brand Azadi Skincare.

I wrote lifestyle and beauty blog content for award-winning clean, natural beauty retailer The Glowcery.

I write blog content for Pabau, an all-in-one software for clinics, spas and salons. This includes industry-based topic ideas, original research, creating briefs and writing content for the site.

I wrote content for Danish custom skincare brand NØIE to inform and advise their target audience on a range of skincare and beauty topics.

Copywriting across website, packaging and PR materials for Korean-inspired skin barrier skincare brand Rola Skin.

Copywriting for the launch of dearBody, a new Canadian beauty store with products from Voir Haircare, dearBody and Protecia Skincare focused on clean, holistic beauty that's made in Canada and available all in one place.

Copywriting for specialist combination/oily skincare brand Blur London. This included website and packaging copy, PR and outreach copy, marketing material, mission statement and manifesto, taglines and strategic presentations.

I've written for The Stack World on topics including: - The “Phygital” Future Of The Beauty Industry - Enter The Men-Taverse: What Does The Metaverse Mean For Women?

I wrote social media content and blog content for specialist beauty industry insights provider mmi analytics, focusing on industry trends and developments.

I worked with beauty tech brand Elth on SEO keyword research, blog content and interviews for the launch of their natural beauty website using exclusive scannable ratings tech from INCI.

I wrote for hair, health and beauty bookings management software Readyhubb to drive pro bookings at launch.

I wrote blog content for professional lash extension brand BL Lashes aimed at their infustry audience.

B2B and B2C blog content for professional dermal microneedling supplier and trainer MDPen Microdermal Needling.

I wrote long form blog content on skincare topics for Hong Kong based clean beauty brand Coconut Matter. Topics included antioxidants for hair, body and skincare.

I write for new men's beauty retailer Humanery on a range of skincare, beauty and lifestyle topics aimed at men who are looking to expand their knowledge on skincare, health and grooming.

I created all website, packaging and email copy for intimate skincare brand OYO Skincare. The female-focused brand aims to open up the conversation about hair removal, body confidence and aftercare to avoid bumps, razor burn and irritation.

I wrote content for professional aesthetics industry audience for Acquisition Aesthetics, a surgeon-led facial aesthetics training and mentoring provider. The content focused on career pathways for trained medical professionals, industry developments and training opportunities in the aesthetics industry.

I write about skincare and beauty brands for The Derm Review, a comprehensive resource on skin care products, cosmetic ingredients and beauty how to’s and associated skincare brands including Formulyst, Quantini and Carrot & Stick.

I worked with the brand founder of Creature of Habit Skincare to create copy and content for the full rebrand of her website, including product descriptions, brand pages and blogs. The site launches this summer.

I created expert skincare content for Love From Yours' site relaunch, along with regular skincare and beauty content on Skincare, Simplified - Love From Yours' editorial blog.

I contribute to Cruelty-Free Kitty to share news and trends forecasts from the beauty industry with a sustainable, cruelty-free focus. Topics include Jen Atkin’s partnership with E.L.F Cosmetics and How to Recycle Your Beauty Products.

Marketing strategy and management for ecommerce professional lash brand Lash Dolls UK and DTC beauty brand LDUK beauty. Website content, PR and copywriting, product development, rebrand of existing website and launch of sister brand LDUK beauty (including product sourcing, packaging copy and new website).

I worked on product descriptions, straplines, landing pages and FAQ's for Tannco's newest beauty launch. The brand has a really clear, modern tone of voice and wanted this to continue throughout their new copy.

I created content for the falseeyelashes.co.uk blog on trends and guides within the false lash market to drive sales, increase traffic and provide answers to searches that customers are looking for on site.

I worked with the founder of Lola's Lashes to create blog content, social media content, influencer outreach and PR strategy. This increased sales and brand awareness of Lola's Lashes, generating over 500,000 influencer views and coverage in Grazia, Stellar.ie and Saga Magazine just months after launch.

I created a range of original industry blogs for Australian skincare retail site Beauty Affairs. From concept to creation and SEO-optimisation, aimed at their target audience of women in Australia who want to get the best from their skincare routine. Topics included: skincare in your 30's, stressed skin, at home chemical peels, focus on skin types.

Writing SEO optimised blog posts on hair, beauty, nails and aesthetics for beauty community HairFaceNails to drive traffic and brand awareness for their online beauty community and portal.

I created B2B industry-specific content for New Zealand-based lash extension supplier NZ Lashes. Their target audience is professional lash artists, rather than consumers.