7 Viral Beauty Products That Sold Out Thanks To TikTok

TikTok is big news when it comes to sales and viral trends. It’s led to products selling out in every area of retail from homewares to beauty products through to food and fashion.

Beauty products are the perfect items to spread on TikTok, especially if your product solves a problem, looks really cute or is quirky, fun and unique. The beauty industry is really accessible to a wide audience, is really visual and has mass appeal, so hit the right #FYP and your product could be the one selling out.

Beauty Products That Went Viral on TikTok

Here’s a selection of beauty products – across all sectors of the industry – that went viral on TikTok. Going viral can mean a massive uptick in sales, increased website traffic and a sure in brand awareness.

Dr Jart+ Cicapair Tiger Grass Colour Correcting Treatment

This product hit the perfect point of working exceptionally well, looking amazing and being a little bit gimmicky. It evens out redness and inflammation with lots of recommendations from people wearing it without foundation. It’s also really easy to use.

Revlon Pro Collection One Step Dryer Volumiser

Hot on the heels of the heatless curls we were all trying out during lockdown, this heat styler dries and styles the hair at the same time. This makes it quicker and easier to style your hair. The fact that the viral videos of this styler showed off how easy to use it is and how much more convenient it was to get a blow-dry effect meant it worked really well as a TikTok.

The Ordinary AHA 30% + BHA 2% Peeling Solution

This went in and out of stock for months after going viral on TikTok. The Ordinary is known for creating effective beauty products at a budget-friendly price point. The fact that the product itself is bright red lent itself to some dramatic, eye-catching content and a whole host of how-to’s and skincare routines that featured the product.

Maybelline Sky High Mascara

TikTok users can’t get enough of this viral mascara, claiming that it doubles lash length for under a tenner. The videos speak for themselves too, with some seriously impressive videos of the mascara doing its thing.

Clinique Almost Lipstick in Black Honey

This product has been around for decades but recently resurfaced on TikTok as a shade that suits everyone. It’s also pretty interesting visually as it looks black in the packaging but is a berry colour on the lips. There’s a full breakdown of why and how it went viral on Glossy.

Glow Recipe Watermelon Drops

A cross between a serum and a highlighter, this makes the skin extra-dewy and healthy. It also contains active ingredients to help brighten and hydrate your skin. The packaging on this is super-cute and it smells amazing too, perfect for going viral.

Baccarat Rouge 540

This seriously expensive fragrance is all over TikTok as one of the most popular scents, beloved by all. As a result it sells out fairly quickly and is always in demand. It’s supposed to be one of those scents that people comment on wherever you go (in a good way).

Learning From Viral Beauty Products

While going viral isn’t always an exact science, there are definitely some key takeaways from the beauty products going viral on TikTok. The products tend to be effective, exciting and look great to capture attention on the short-form video platform.

Here’s some food for thought when it comes to going viral on TikTok:

Think Visual

Products that look great or look unusual are more likely to capture interest, engage their audience and be remembered. Therefore, more likely to go viral. Keep this in mind with your formulations, packaging and branding.

Organic Content

Content that’s too sales-y, overly produced or try-hard will be spotted straight away on TikTok which could turn people off your brand. Focus on organic, useful content that showcases your product without feeling like an infomercial. How to’s, tips and beauty routines can all work really well.

Work With Creators

Creators are TikTok’s version of influencers. They’re creative, have an audience and knows what works on the platform. Working with them might cost some budget but it can help your products gain traction.

Use Hashtags, Descriptions and Trending Sounds

Using a mix of trending hashtags, descriptive hashtags, clear descriptions and trending sounds can all be the push you need for your products to go viral.

Engage

Comment, share, like and cross promote users videos about your brand and products to help go viral. The algorithm works on hype and preferences, so the more FYP’s you end up on, the more likely you are to go viral

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