With the news that Blake Lively has launched a hair brand (Blake Brown), let’s take a look at some of the celebrity beauty brands that are already out there.
Celebrity beauty brands
The beauty brands with famous founders – some of these are new, some have been going a long time and some are definitely on the rocks:
- About Face – Halsey
- Anomaly – Priyanka Chopra Jonas
- Bad Habit – Emma Chamberlain
- Billie Eilish Fragrances – Billie Eilish
- Blake Brown – Blake Lively
- Blesswell – DJ Khaled
- Britney Spears Fragrances – Britney Spears
- Cay Skin – Winnie Harlow
- Cecred – Beyonce
- Dolly Beauty – Dolly Parton
- Eilish Fragrances – Billie Eilish
- EleVen – Venus Williams
- Fenty Beauty/Skin/Hair – Rihanna
- Flawless – Gabrielle Union
- Florence by Mills – Millie Bobby Brown
- Flower Beauty – Drew Barrymore
- Gogo Skincare – Carmen Electra
- Golf le Fleur – Tyler, the Creator
- Good Dye Young – Hayley Williams
- Goop – Gwyneth Paltrow
- GXVE – Gwen Stefani
- Haus Laboratories – Lady Gaga
- Henry Rose – Michelle Pfeiffer
- Hey Humans – Jada Pinkett Smith
- Honest Beauty – Jessica Alba
- Humanrace – Pharrell Williams
- Inala – La La Anthony
- JLo Beauty – Jennifer Lopez
- JVN – Jonathan Van Ness
- Keys Soulcare – Alicia Keys
- Kind Science – Ellen DeGeneres
- KINLÒ – Naomi Osaka
- Know Beauty – Vanessa Hudgens
- KORA Organics – Miranda Kerr
- Kylie Cosmetics/Skin – Kylie Jenner
- Le Domaine – Brad Pitt
- LolaVie – Jennifer Aniston
- Loved01 – John Legend
- OAM Skin – Ciara
- M – Mariah Carey
- MDNA Skin – Madonna
- Meaningful Beauty – Cindy Crawford
- Orebella – Bella Hadid
- Paptui – Dwayne “the Rock” Johnson
- Paris Hilton – Paris Hilton
- Pattern – Tracee Ellis Ross
- Pleasing – Harry Styles
- Rare Beauty – Selena Gomez
- Rinna Beauty – Lisa Rinna
- Rhode – Hailey Bieber
- Rose Inc – Rosie Huntington-Whiteley
- r.e.m. beauty – Ariana Grande
- Sienna Naturals – Issa Rae
- SKN by LH – Lori Harvey
- SKKN – Kim Kardashian
- S’able Labs – Sabrina Elba
- Sourse – Sarah Hyland
- Typebea – Rita Ora
- TPH by Taraji – Taraji P. Henson
- The Outset – Scarlett Johansson
- Uncommon Beauty – Kristin Cavallari
- Victoria Beckham Beauty – Victoria Beckham
- Welleco – Elle Macpherson
- WYN Beauty – Serena Williams
It blows my mind how many brands there are, and I guarantee I’ve missed some!
Celebrity beauty brand stats 👇
- Fenty was the highest-grossing celebrity beauty brand in 2023 ($602.4 million in revenue).It was also the most Googled (7 million searches)
- Celebrity beauty brand sales surpassed $1 billion last year
- Celeb beauty brands increased 33.1% between 2021 and 2022
- Posts that feature the founder in get significantly more engagement
Further reading
Celebrity-founded beauty brands surpass $1 billion in sales: https://lnkd.in/eSVntDHk
Guide to Every Celebrity Beauty Brand: https://lnkd.in/eEJHMGHH
Has the golden era of celebrity beauty brands run its course?: https://lnkd.in/eFVS69WQ