It’s no secret that K-Beauty has absolutely exploded in the last decade. In the last 12 months alone, global Google […]
Author: Lucy Thorpe
Which hair tools are going to go big this Black Friday?
Hair tools have some of the highest price points when it comes to buying home beauty items, along with other […]
100 skincare keywords (and ingredients)
The skin care market worldwide is projected to grow to US$218.00bn in 2029. This is a predicted growth of 2.94% between […]
Head spas – a missed marketing opportunity?
They’re popping up everywhere and they’re all over social media – but are head spas missing some opportunities when it […]
The Rise of Beauty Advent Calendars
Searches for beauty advent calendars start to grow from August. Every single year. The searches hit their peak late November-early […]
Beauty trend prediction: pre-glued eyelash clusters
The lash industry has been seriously disrupted over the last few years. We had lash extensions and strip lashes, then pre-glued […]
Does packaging matter for your beauty brand?
The short answer is yes. The longer answer is that packaging is an incredibly important part of a beauty brand. […]
All of the celebrity beauty brands right now
With the news that Blake Lively has launched a hair brand (Blake Brown), let’s take a look at some of […]
Is community the new currency for beauty brands?
Building a community isn’t a new marketing tactic, but it’s definitely something that seems to be on the rise with […]
Global sunscreen markets (based on search data)
Sunscreen is a huge global beauty category that’s growing year upon year. “Sunscreen” is the most commonly searched English term […]