The skin care market worldwide is projected to grow to US$218.00bn in 2029. This is a predicted growth of 2.94% between […]
Author: Lucy Thorpe
Head spas – a missed marketing opportunity?
They’re popping up everywhere and they’re all over social media – but are head spas missing some opportunities when it […]
Beauty trend prediction: pre-glued eyelash clusters
The lash industry has been seriously disrupted over the last few years. We had lash extensions and strip lashes, then pre-glued […]
Does packaging matter for your beauty brand?
The short answer is yes. The longer answer is that packaging is an incredibly important part of a beauty brand. […]
All of the celebrity beauty brands right now
With the news that Blake Lively has launched a hair brand (Blake Brown), let’s take a look at some of […]
Is community the new currency for beauty brands?
Building a community isn’t a new marketing tactic, but it’s definitely something that seems to be on the rise with […]
Global sunscreen markets (based on search data)
Sunscreen is a huge global beauty category that’s growing year upon year. “Sunscreen” is the most commonly searched English term […]
Is the Paris Olympics big news for beauty?
It seems like the upcoming Olympics are attracting more big-name beauty sponsorship than in previous events. This is alongside beauty […]
How to map out your beauty buyer journey
An important part of planning your business and marketing strategy is understanding the buyer journey, as well as knowing your […]
Acne search terms and how to use them.
June Acne Awareness Month – and each month there are over 3.3 million Google searches for acne globally (2024). This […]