Ripe Insurance asked me to give my expert beauty insights on some research they carried out with 2,000 hair salons […]
Author: Lucy Thorpe
32 Beauty and Wellness Communities to Follow on Reddit
Reddit sometimes has a bit of a bad reputation BUT there’s a reason why it’s expected to hit 1.66 billion […]
10 Free Lash Brand Keywords
The false eyelash market is predicted to grow from $1.41 billion in 2023 to $2.12 billion in 2030. It’s a […]
What’s the best city in the UK to be a makeup artist in?
Being an MUA is an exciting, creative career, but it can be super-competitive. The demand and type of work you […]
How to grow your beauty brand: tips and strategies
The beauty industry is more competitive than ever, with countless brands vying for consumer attention and struggling to stand out. […]
Writing tips from an experienced freelance writer
If you’re a new writer or just someone who’s looking to learn more about the writing or beauty industry, you […]
Understanding Meta Titles, Meta Descriptions, and Alt Text For Your Brand
If you’re new to the world of search engine optimisation (SEO), you may have come across terms like meta titles, […]
Does your beauty brand need microcopy? (with examples)
Have you heard of microcopy? If not, you might be missing out on opportunities to connect with and guide your […]
Tips for Inclusive Beauty Copywriting For Your Brand
As a beauty copywriter or someone who’s writing for a beauty brand, it’s important to write for a diverse audience […]
What to do if your beauty products have been copied
The fashion and beauty industries have a copycat problem. You just have to look at the popularity of beauty dupes […]