A content hub is a curation of content on a specific topic or subject which includes articles, as well as […]
Author: Lucy Thorpe
Why You Need a Content Distribution Strategy
Having a content strategy is an important part of running a business, especially if you want to connect with your […]
What Does Google’s Helpful Content Update Mean for Beauty Brands?
Google recently made some announcements about writing content for your website and while it’s nothing new, it’s worth taking note […]
How To Write Beauty Product Descriptions That Sell
If you have a beauty ecommerce brand, then you’ll have products to sell on your website or sales platform. And […]
What Are Keywords And Why Does Your Beauty Brand Need Them?
If you’re planning a content marketing project, or you’re looking to gain traffic to your site using SEO then you’re […]
TikTok’s Most Influential Beauty Brands in 2022
TikTok trends revealed that the average price of a trending product on the platform increased a whopping 1240% from 2019. Influencer marketing […]
What’s In a Name? How To Name Your Beauty Brand
The name of your beauty brand is a big deal. It’s what’ll appear on social media, packaging, news and everything […]
The UK Beauty Brands Supporting the LGBTQ+ Community
I wrote about 10 beauty brands that are giving back to the LGBTQ+ community during Pride Month (and beyond) for […]
Does Your Beauty Brand Need A Blog?
Hands up if you remember when beauty blogs were all the rage? In a time before TikTok, Instagram and even […]
These Are The Top Trending Perfumes on TikTok
Read this piece that I wrote for Popsugar on the top trending fragrances on TikTok here. FYI, I wear Kayali […]