Sometimes coming up with ideas for content is the toughest part of the whole project. There are some days where […]
Author: Lucy Thorpe
Content Marketing For Beauty Brands
It can’t be denied that the beauty industry is a visual one. Whether that’s beautiful product packaging, makeup looks or […]
6 Free Tools to Use to Improve Your Content
I realise that as a writer I should be promoting myself as a way to help improve your content (get […]
How To Brief A Freelance Writer (Expert Guide + Templates)
As any freelance writer will tell you, the information that a client provides you with can vary. Not getting enough […]
12 Ways To Market Your Beauty Brand in 2022
If you’ve set up a beauty brand in 2022 – or you’re thinking about it – then marketing needs to […]
How To Work With A Specialist Skincare Copywriter
The skincare market is worth over $140 billion worldwide, making up around 16% of the global cosmetics market. It’s one […]
14 Beauty Industry Podcasts To Listen To in 2023
It’s no secret that during the pandemic, we all went wild for podcasts. As days in lockdown stretched out ahead […]
2022 Beauty Tech Trends
Wondering where beauty and tech is headed in 2022? Read the article I wrote for The Stack World, where I […]
Cosmetics Labels UK Regulations: What Do You Need To Include?
As a copywriter who specialises in beauty, I’ve worked with a cosmetics, skincare and beauty brands to write copy for […]
Where Can You Get Content Ideas For Emails, Ads and Blogs?
We all know that Pinterest, TikTok and other social media sites can be great for picking up tips and inspiration […]