Lucy Thorpe – Page 7 – Lucy Thorpe Content

What’s In a Name? How To Name Your Beauty Brand

The name of your beauty brand is a big deal. It’s what’ll appear on social media, packaging, news and everything […]

I wrote about 10 beauty brands that are giving back to the LGBTQ+ community during Pride Month (and beyond) for […]

Hands up if you remember when beauty blogs were all the rage? In a time before TikTok, Instagram and even […]

Read this piece that I wrote for Popsugar on the top trending fragrances on TikTok here. FYI, I wear Kayali […]

Sometimes coming up with ideas for content is the toughest part of the whole project. There are some days where […]

It can’t be denied that the beauty industry is a visual one. Whether that’s beautiful product packaging, makeup looks or […]

I realise that as a writer I should be promoting myself as a way to help improve your content (get […]

As any freelance writer will tell you, the information that a client provides you with can vary. Not getting enough […]

If you’ve set up a beauty brand in 2022 – or you’re thinking about it – then marketing needs to […]

The skincare market is worth over $140 billion worldwide, making up around 16% of the global cosmetics market. It’s one […]