Content is big news for brands when it comes to marketing strategy, sales and engagement. But coming up with ideas […]
Author: Lucy Thorpe
What Is Pillar Content and Why Do You Need It?
If you’ve searched for anything around content on the internet, you’ll have probably seen the term ‘pillar content’. This is […]
2022 Beauty Industry Trends Predictions
The beauty industry is trends-led and always has been. In 2021 we saw more inclusive beauty ranges, 90’s beauty trends, […]
2021 Beauty Tech Innovations You Need To Know About
Customised beauty and personalised routines are going to be big in 2022, as is using tech at home for beauty […]
7 Viral Beauty Products That Sold Out Thanks To TikTok
TikTok is big news when it comes to sales and viral trends. It’s led to products selling out in every […]
What Type of Writer Does Your Brand Actually Need?
When you decide to hire someone to write for your brand, you might think “writing’s writing right?” And it kind […]
Most Popular Skincare Ingredients by Country (Based on Search)
Skincare recommendation site Skincare Hero conducted some research on global search terms to discover which skincare ingredients were being searched […]
Why Email Marketing Matters For Your Brand
Despite the fact that the latest iOS update from Apple has made changes that could affect email marketing, it’s still […]
How To Use Pinterest Marketing in Your Content Strategy
Pinterest have been putting in work over the past year. They’ve made it easier for brands to collaborate with creators, […]
How To Find Contributors and Experts for Your Brand Content
If you’ve ever seen an article, blog or piece of content that utilises expert voices to strengthen and add to […]