If you’ve searched for anything around content on the internet, you’ll have probably seen the term ‘pillar content’. This is […]
Author: Lucy Thorpe
2022 Beauty Industry Trends Predictions
The beauty industry is trends-led and always has been. In 2021 we saw more inclusive beauty ranges, 90’s beauty trends, […]
2021 Beauty Tech Innovations You Need To Know About
Customised beauty and personalised routines are going to be big in 2022, as is using tech at home for beauty […]
7 Viral Beauty Products That Sold Out Thanks To TikTok
TikTok is big news when it comes to sales and viral trends. It’s led to products selling out in every […]
What Type of Writer Does Your Brand Actually Need?
When you decide to hire someone to write for your brand, you might think “writing’s writing right?” And it kind […]
Most Popular Skincare Ingredients by Country (Based on Search)
Skincare recommendation site Skincare Hero conducted some research on global search terms to discover which skincare ingredients were being searched […]
Why Email Marketing Matters For Your Brand
Despite the fact that the latest iOS update from Apple has made changes that could affect email marketing, it’s still […]
How To Use Pinterest Marketing in Your Content Strategy
Pinterest have been putting in work over the past year. They’ve made it easier for brands to collaborate with creators, […]
How To Find Contributors and Experts for Your Brand Content
If you’ve ever seen an article, blog or piece of content that utilises expert voices to strengthen and add to […]
2021 Beauty Trends So Far According To Search And Social Media
A new study by LookFantastic has analysed various metrics like social engagement and Google search volumes to establish The Beauty Trend Report of 2021. […]