There are loads of beauty events for consumers and profesional happening at the moment. Here’s a round up of some […]
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Read my thoughts in underconsumption in beauty for Cosmetics Business
Read: Beauty’s overconsumption problem and the movement tackling it
Vintage Beauty Ads from Woman and Home Magazine (June 1981)
My mum randomly gave me a copy of Woman & Home from 1981 (she was going to throw it out), […]
22 Marketing Tactics for Beauty Businesses
The beauty industry is packed with competition, so standing out can feel tough. But with the right marketing strategies, your […]
Does Your Beauty Business Need SEO?
Having an online presence is a must for any beauty business. But just being online doesn’t cut it—you need to […]
50+ K-Beauty Brands (With Search Trends)
It’s no secret that K-Beauty has absolutely exploded in the last decade. In the last 12 months alone, global Google […]
Which hair tools are going to go big this Black Friday?
Hair tools have some of the highest price points when it comes to buying home beauty items, along with other […]
100 skincare keywords (and ingredients)
The skin care market worldwide is projected to grow to US$218.00bn in 2029. This is a predicted growth of 2.94% between […]
Head spas – a missed marketing opportunity?
They’re popping up everywhere and they’re all over social media – but are head spas missing some opportunities when it […]
The Rise of Beauty Advent Calendars
Searches for beauty advent calendars start to grow from August. Every single year. The searches hit their peak late November-early […]