With the news that Coty sold their minority stake in Kim Kardashian’s SKKN BY KIM to SKIMS, let’s look at […]
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LED Masks and Treatments in the Beauty Industry
Let’s talk about LED. If you’ve scrolled anywhere on social media over the last 5 years or so, chances are […]
2025 Beauty Events to Add To Your Calendar
There are loads of beauty events for consumers and profesional happening at the moment. Here’s a round up of some […]
Read my thoughts in underconsumption in beauty for Cosmetics Business
Read: Beauty’s overconsumption problem and the movement tackling it
Vintage Beauty Ads from Woman and Home Magazine (June 1981)
My mum randomly gave me a copy of Woman & Home from 1981 (she was going to throw it out), […]
22 Marketing Tactics for Beauty Businesses
The beauty industry is packed with competition, so standing out can feel tough. But with the right marketing strategies, your […]
Does Your Beauty Business Need SEO?
Having an online presence is a must for any beauty business. But just being online doesn’t cut it—you need to […]
50+ K-Beauty Brands (With Search Trends)
It’s no secret that K-Beauty has absolutely exploded in the last decade. In the last 12 months alone, global Google […]
Which hair tools are going to go big this Black Friday?
Hair tools have some of the highest price points when it comes to buying home beauty items, along with other […]
100 skincare keywords (and ingredients)
The skin care market worldwide is projected to grow to US$218.00bn in 2029. This is a predicted growth of 2.94% between […]