Launching a beauty brand can be an exciting venture but it isn’t always quick or easy. You need to plan […]
Blog
BIAB Nails: Search Trends & Keywords
A nail trend that’s huge with clients, salons and on TikTok – but isn’t really being reflected in search? Builder […]
How to become a beauty writer
Are you interested in becoming a beauty writer? Whether that’s as a journalist, copywriter or content writer, here’s how I […]
Where to get beauty industry insights and news?
Looking to learn more about the beauty industry? Just starting out and wondering where you can find out more about […]
What does a beauty copywriter do?
A beauty copywriter specialises in creating written content for the beauty industry. They write persuasive and engaging copy that showcases […]
Read my expert beauty industry insights for Ripe Insurance
Ripe Insurance asked me to give my expert beauty insights on some research they carried out with 2,000 hair salons […]
32 Beauty and Wellness Communities to Follow on Reddit
Reddit sometimes has a bit of a bad reputation BUT there’s a reason why it’s expected to hit 1.66 billion […]
10 Free Lash Brand Keywords
The false eyelash market is predicted to grow from $1.41 billion in 2023 to $2.12 billion in 2030. It’s a […]
What’s the best city in the UK to be a makeup artist in?
Being an MUA is an exciting, creative career, but it can be super-competitive. The demand and type of work you […]
How to grow your beauty brand: tips and strategies
The beauty industry is more competitive than ever, with countless brands vying for consumer attention and struggling to stand out. […]