Having a content strategy is an important part of running a business, especially if you want to connect with your […]
Blog
What Does Google’s Helpful Content Update Mean for Beauty Brands?
Google recently made some announcements about writing content for your website and while it’s nothing new, it’s worth taking note […]
How To Write Beauty Product Descriptions That Sell
If you have a beauty ecommerce brand, then you’ll have products to sell on your website or sales platform. And […]
What Are Keywords And Why Does Your Beauty Brand Need Them?
If you’re planning a content marketing project, or you’re looking to gain traffic to your site using SEO then you’re […]
TikTok’s Most Influential Beauty Brands in 2022
TikTok trends revealed that the average price of a trending product on the platform increased a whopping 1240% from 2019. Influencer marketing […]
What’s In a Name? How To Name Your Beauty Brand
The name of your beauty brand is a big deal. It’s what’ll appear on social media, packaging, news and everything […]
The UK Beauty Brands Supporting the LGBTQ+ Community
I wrote about 10 beauty brands that are giving back to the LGBTQ+ community during Pride Month (and beyond) for […]
Does Your Beauty Brand Need A Blog?
Hands up if you remember when beauty blogs were all the rage? In a time before TikTok, Instagram and even […]
These Are The Top Trending Perfumes on TikTok
Read this piece that I wrote for Popsugar on the top trending fragrances on TikTok here. FYI, I wear Kayali […]
Why You Should Repurpose Your Content
Sometimes coming up with ideas for content is the toughest part of the whole project. There are some days where […]