I wrote The Self Employed Guide to Marketing because I know how confusing and overwhelming marketing can feel when you work for yourself.
Before going freelance I spent over 15+ years working in marketing. I’d helped brands build strategies, grow online and reach new audiences. But when I went self employed it all felt different. Suddenly it was personal. There was no big team, no big budget, just me trying to figure it out as I went.
Over the past few years I’ve worked with lots of other self-employed people – freelancers, creatives and small business owners – who’ve felt exactly the same. They wanted to get seen but didn’t know where to start. They were tired of generic advice and complicated strategies that didn’t work for their business or their life.
That’s where this book comes in.
It’s a practical and down-to-earth guide to marketing when you’re doing it all yourself. I’ve filled it with the honest advice and tools I wish I’d had when I started out. No fluff, no jargon, just helpful steps to get you moving and feeling more confident.
Inside, you’ll find support with things like:
- Getting clear on your message and your audience
- Using social media and email in a way that works for you
- Understanding the basics of SEO
- Building a marketing plan you can actually stick to
- Sharing your work without burning out
Whether you’re just getting started or looking to feel more in control of your marketing, this book is here to help.