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Category: Beauty News

October 11, 2024September 28, 2024

Beauty trend prediction: pre-glued eyelash clusters

Beauty trend prediction: pre-glued eyelash clusters

The lash industry has been seriously disrupted over the last few years. We had lash extensions and strip lashes, then pre-glued […]

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August 1, 2024June 15, 2024

Global sunscreen markets (based on search data)

Global sunscreen markets (based on search data)

Sunscreen is a huge global beauty category that’s growing year upon year. “Sunscreen” is the most commonly searched English term […]

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July 15, 2024July 15, 2024

Is the Paris Olympics big news for beauty?

Is the Paris Olympics big news for beauty?

It seems like the upcoming Olympics are attracting more big-name beauty sponsorship than in previous events. This is alongside beauty […]

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May 7, 2024April 29, 2024

Beauty and wellness businesses on Dragon’s Den 2024

Beauty and wellness businesses on Dragon’s Den 2024

If you’re a fan of Dragon’s Den, then you might have noticed that there were considerably more beauty and wellness […]

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February 24, 2024March 24, 2024

The beauty industry in real life (events and stores)

The beauty industry in real life (events and stores)

Have you noticed more and more beauty retailers opening physical stores, as well as IRL beauty events all over the […]

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December 19, 2023December 19, 2023

Refillable Beauty – A Trend for 2024?

Refillable Beauty – A Trend for  2024?

With the news that L’Oréal and The Perfume Shop have joined forces to create a multi-brand perfume refill station, it’s […]

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July 14, 2023July 9, 2023

Where to get beauty industry insights and news?

Where to get beauty industry insights and news?

Looking to learn more about the beauty industry? Just starting out and wondering where you can find out more about […]

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June 21, 2023June 20, 2023

Read my expert beauty industry insights for Ripe Insurance

Read my expert beauty industry insights for Ripe Insurance

Ripe Insurance asked me to give my expert beauty insights on some research they carried out with 2,000 hair salons […]

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July 4, 2022June 17, 2022

TikTok’s Most Influential Beauty Brands in 2022

TikTok’s Most Influential Beauty Brands in 2022

TikTok trends revealed that the average price of a trending product on the platform increased a whopping 1240% from 2019. Influencer marketing […]

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June 20, 2022June 18, 2022

The UK Beauty Brands Supporting the LGBTQ+ Community

The UK Beauty Brands Supporting the LGBTQ+ Community

I wrote about 10 beauty brands that are giving back to the LGBTQ+ community during Pride Month (and beyond) for […]

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Beauty Marketing Blog and Content Writing Tips

Looking for beauty brand marketing tips or help with content strategy and writing?

Find out more about marketing beauty brands, content strategy, beauty industry trends, beauty news and SEO tips in this beauty marketing blog.

If you have any questions, or you’d like to get in touch with me just drop me an email – I’d love to chat with you about your content

Recent Posts

  • 100 skincare ingredients and keywords
  • Head spas – a missed marketing opportunity?
  • Beauty trend prediction: pre-glued eyelash clusters
  • Does packaging matter for your beauty brand?
  • All of the celebrity beauty brands right now

Topics

  • Beauty Marketing Tips
  • Beauty News
  • Content Strategy
  • Copywriting Tips
  • Digital Marketing
  • SEO Tips
  • Social Media Marketing

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