Content Strategy – Lucy Thorpe Content

Acne search terms and how to use them.

June Acne Awareness Month – and each month there are over 3.3 million Google searches for acne globally (2024). This […]

A content hub is a curation of content on a specific topic or subject which includes articles, as well as […]

Having a content strategy is an important part of running a business, especially if you want to connect with your […]

Hands up if you remember when beauty blogs were all the rage? In a time before TikTok, Instagram and even […]

Sometimes coming up with ideas for content is the toughest part of the whole project. There are some days where […]

It can’t be denied that the beauty industry is a visual one. Whether that’s beautiful product packaging, makeup looks or […]

I realise that as a writer I should be promoting myself as a way to help improve your content (get […]

Writing can be hard, especially if it’s something you don’t do all the time. Different types of writing require different […]

This might be my shortest post ever but the reason you should embed video into your SEO content? Google recommends […]

It’s no secret that the beauty industry is competitive. There are a lot of brands out there that are competing […]