Let’s talk about LED.
If you’ve scrolled anywhere on social media over the last 5 years or so, chances are you’ll have seen someone wearing an at-home LED mask. DIY skincare devices have skyrocketed since lockdown, and LED is no different.
As a market, it’s set to be worth £600 million globally by 2032 – that’s a lot of LED devices, and is about double what airflow technology (think Dyson) is predicted to be worth in the same period.
What’s LED actually used for in beauty?
LED (Light Emitting Diode) therapy is widely used in skincare and haircare for its ability to penetrate the skin and scalp at different wavelengths, stimulating cellular processes without causing damage. It’s used for everything from acne through to anti-ageing, hair growth, hyperpigmentation, wound healing and scalp health. Devies often come with different light waves (colours) for different uses). It’s non-invasive, pain-free and commonly used in professional settings as well as at-home devices.
What are the main LED brands on the market?
Let’s take a closer look at some of the best-known LED brands and devices:
- CurrentBody (Light Therapy Face Mask, LED Eye Perfector, Neck & Decolletage Mask, Hair Growth Helmet, Anti-Blemish Pen, Lip Perfector, Hand Perfector)
- Omnilux (Contour Face, Men, Clear, Neck & Decollete Contour Glove, Blemish Eraser, Eye Brightener, Skin Corrector)
- Dermalux (Flex MD)
- Shark (Cryoglow)
There are a ton of other brands and devices too, ranging from as little as £14.99 right up to thousands of pounds.
What are LED beauty search trends looking like?
75% in the UK start their search for products on search engines as their first point of call. Here’s what search is looking like for LED over the last 12 months:
- LED mask – 54% growth, 79k searches per month
- LED hair growth – 80% growth, 9k searches per month
- LED helmet – 14% growth, 19k searches per month
- LED brush – 41% growth, 21k searches per month
- LED skincare – 26% growth, 7k searches per month
- LED skin – 29% growth, 134k searches per month
To be fair, you would expect growth like this as it’s a pretty new category and there are new developments and devices coming out all the time.
And here’s the questions people are asking online when it comes to LED:
- What LED is good for acne?
- Is LED mask good for skin?
- Do LED face masks really work?
- What are the disadvantages of a LED mask?
- What does LED therapy do for your face?
- What does LED do for hair?
- Do LED hair growth helmets work?
- What does LED do to skin?
Looking for a copywriter to support with the launch of your LED brand? I’ve worked with LED brands like CurrentBody and MYKI Beauty – check out my portfolio and get in touch.