Skincare recommendation site Skincare Hero conducted some research on global search terms to discover which skincare ingredients were being searched for the most
Not only is this a great, informative piece of content that’s perfect for PR outreach, shareable on social and can be broken down by country – it’s also extremely useful for skincare brands to understand the region they operate in.
Skincare Hero also searched for the most popular skincare products in relation to ingredients and what questions audiences were asking about ingredients. Again, really useful insights for brands and skincare enthusiasts.
Key Takeaways on Skincare Ingredients
Let’s run through the key highlights that Skincare Hero found in their data analysis:
- Aloe vera, vitamin C and retinol are the most searched-for ingredients globally.
- Aloe vera hit the top spot in every region – most people wanted to know if it helped to soothe pimples.
- Aveeno’s Oat Repairing Cream is the most popular aloe vera-containing cream.
- The Ordinary has the most searched vitamin C product
- CeraVe’s Skin Renewing Serum took the crown for most searched retinol product.
It raises some interesting questions. Why are we focused on salicylic acid in the UK and Ireland when most of the rest of Europe is searching for aloe vera? How come the Oceanic region only really care about hyaluronic acid and vitamin C?
Do skincare ingredient searches depend on seasons, weather and the local community? Would skincare search terms in Manchester be different to London for example?
How Can You Use This Research
This research definitely highlights the need to understand your audience, the regions you operate in and their motivation, especially if you’re operating an ecommerce brand.
You can use this research to help you develop new products, enter new markets and niche down your communications and content to reach your audience. The best part about is that anyone with access to search tools like Google Trends, Google Analytics, Answer the Public and keyword research tools can get relevant insights too.