We all know that Pinterest, TikTok and other social media sites can be great for picking up tips and inspiration from your favourite brands. But what if you want to take it a little further and look at some of the content that your competitors, industry peers and brands you admire are putting out that isn’t as readily available?
Email Marketing Examples
If you’re looking to get some email marketing inspiration, there are a couple of sites that you can check out to see what other brands are doing with their email marketing. This can be really helpful if you’re not sure where to start, how long your email marketing campaigns should be or what they should look like.
Another option for email marketing is to sign up to newsletters from brands you like (or you’re competing with) and keep an eye on them. This allows you to stay up to date and check out what they’re doing in real-time. If you go for this.
Here are some sites to visit to get your email marketing inspo from:
Reallygoodemails.com
Reallygoodemails.com is a directory of emails from brands all over the world. You can search by category, company or keyword. There are some huge brands on there (and some smaller ones) so if you’re looking to study some content from other businesses, then this is the one for you.
Milled.com
Milled.com is another email directory that gives you an insight into how other brands are doing their email marketing. Search by country, category or keyword to find email examples from all around the world. Great for picking up inspo, tips or ideas.
Facebook Ads Library
Facebook Ads Library is exactly what it sounds like. A library filled with Facebook ads from brands all around the world (big and small). You can search by country, keyword and industry. For some types of content, you’ll need to have a Facebook account for age verification, but if you haven’t then you can still happily browse most things ’til your heart’s content.
Marketing Case Studies
Marketing case studies are all over the internet. You’ll find them pretty much everywhere. Brands post them, agencies post them and business services (like social media providers) do too. A top tip is to search whatever brand you’re looking for followed by the word ‘case study’. You’ll sometimes some up with some great insights that can help you with your own creative campaigns.
Blog Inspiration
Sites like Buzzsumo, Quora, AnswerThePublic, TwinWord and Uber Suggest can help you to pick up on what topics are trending and what people are talking about online. This can help you to create blog topics that reach your ideal audience. Social media, other blogs and industry experts are also great for helping you to get your ideas together. Just don’t steal ideas – that’s never a good idea in itself.
Where Else Can You Get Content Ideas From?
Understanding your audience, products and brands all make it easier to come up with ideas for content. If an idea resonates with your audience, then it’s a good one. If your content goals includes driving traffic, then you need to research keywords too (long-tailed keywords in particular can be a goldmine for blog ideas).
You can also work with someone who creates content for a living. If you need ideas for your blog, brand, emails or brand, get in touch. I’d love to talk about how we can work together.
Content Marketing For Beauty Brands – Lucy Thorpe Content | Health & Beauty Writer
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