Reddit sometimes has a bit of a bad reputation BUT there’s a reason why it’s expected to hit 1.66 billion users in 2023.
Chances are your target audience or ideal customer can be found sharing their thoughts, recommendations and ideas in one of the 138,000+ communities (aka subreddits) on the website.
Here’s why I think Reddit is an amazing tool for content planning, content strategy and content marketing for your beauty brand (scroll to the end of this post for 32 subreddits that discuss beauty-related topics):
There’s a community for everything
The most niche topics will have a dedicated subreddit filled with people passionate about their chosen topic. If you’re a niche or targeted brand, you’ll find your people here. These communities are usually diverse, engaged, authentic and brutally honest. But sometimes as a brand, that’s exactly what you need.
Valuable user insights
By listening to the community, you can gain insights into the interests, preferences, and pain points of your target audience. This can help you tailor your content to better meet their needs. It’s great for getting content ideas, spotting trends and seeing feedback.
Good SEO
Reddit’s in site search is trash, but have a specific query that you want real-life answers to? Add Reddit at the end of your search query in Google and get just that. Not SEO-driven answers that ramble on or marketing spiel from brands, just real-life experiences from the community. This can be really useful when it comes to brand reviews, feedback and real-life reccs.
Content promotion, advertising and amplification
Reddit have upped the ante with ads, but tread carefully. Users of the platform hate anything that comes across as inauthentic or corporate. If done thoughtfully and within the guidelines of each subreddit, sharing your content on Reddit can drive traffic to your website or other online platforms, but self-promotion isn’t usually allowed.
Reddit’s Beauty and Wellness Communities
Here are some of the most popular subreddits in skincare, haircare, nails, makeup, cosmetics, beauty, spas and wellness (plus a few more).
Skincare
Skincare routines, product reccs, tips and skin concerns. There’s also a UK version at r/SkincareAddictionUK.
Members discuss anti-ageing products, skincare routines and tips for healthy skin.
Dedicated to Asian skincare products and routines.
The science behind skincare.
Hair and Haircare
Haircare routines, hair tips, cut and colour techniques.
Dedicated to those with curly or wavy hair.
The science behind hair care, hair biology, ingredients, formulations and hair health.
Creative and unique hairstyles, colours and hair transformations. Great for inspo.
Nails and Nail Art
All about nail polish and nail care.
Sharing nail art designs, techniques, product
reccs, ideas and inspo.
Nail care tips, advice and how to maintain healthy nails.
Covers a wide range of nail-related topics, like nail health, designs and advice.
Makeup and Cosmetics
Sharing looks, tutorials, reviews, swatches and product recommendations.
Recommendations for indie makeup and beauty products.
Geared towards conversation around decluttering, responsible consumption and mindful buying.
Makeup looks, advice and product reccs.
Fragrance and Perfume
Discussions on perfumes and colognes with reviews and recommendations.
Dedicated to fragrance notes, composition, fave brands and everything olfactory.
All about fragrance decanting and trying out scents.
Dupes and alternative options for high-end fragrances.
Spas and Wellness
Dedicated to all things spa, from treatments to destinations and reviews.
How to recreate a spa experience at home.
Discussion around massage therapy and advice.
A subreddit for sound body and mind, with inspiration and advice for staying well.
Miscellaneous
Aesthetic flatlays of makeup and beauty products.
Discussions around beauty influencers, vloggers, bloggers and TikTokers.
Geared towards conversation around decluttering, responsible consumption and mindful buying.
All about clean beauty and non-toxic beauty products.
Finding and sharing makeup dupes along with compariosns of high end and budget-friendly makeup.
Honest and objective plastic surgery questions, recommendations and before/afters.
Community that talks about all things beauty-related.
Everything to do with microblading, pre and post.