Image is everything in the beauty industry. Bad quality images, overreliance on stock images, a website that looks like something from 1995 and marketing material that looks like it was made in Microsoft Paint won’t cut it with your customer
This could be the difference between you and the salon or seller that’s next on the list. Your customers will (nearly) all do research – on your social feeds, reviews and online presence. That’s before they even order or visit.
It’s never been easier to create a professional looking presence both for your business. You can use most of them on your phone too and even order printed documents to be delivered to your door (make sure you proofread them first, or hire a content writer or editor to help you).
The must-have apps for your beauty business
Canva
Canva really has revolutionised digital design, especially for people who aren’t design pro’s. It’s filled with templates for pretty much everything, along with a bank of images and the ability to customise everything. You can even design your logo and get up to speed with your brand design.
It’s perfect for everything from social media right through to business cards and posters. It’s also really easy to use, and there’s a free version (with less features) available too.
Inshot
InShot is an editing app for videos and photos, which should be an essential part of your beauty brand. You can make basic videos and even advanced video editing, like video collages, slow motion, stop motion, reverse videos and more. You can share and edit for various social media channels too.
Inshot makes creating video for social media much easier and you can use it straight from your phone, no messing around with a desktop.
Later
Later lets you plan, analyse and publish your social media content in just a few clicks. No more setting reminders in your phone or just hoping that you remember.
With Later you can schedule posts, gather analytics, post content across multiple platforms and provides insights that you can use to help improve your social media posting and strategy. You can even post stories and include captions.
Lightroom
Lightroom is a free app that helps you to capture, edit and share your photos. It’s great for product images and the app means you can edit on the go. If you haven’t used it before, you’ll be surprised by how much it elevates
You can edit photos on your phone straight in the app – a must for client pics to smooth out any imperfections or lighting issues. Crop, adjust colour and tone and apply presets to your photographs using Adobe Photoshop Lightroom wherever you are. No more trying to add a filter and distorting your image completely.
Facetune
Facetune has quickly become the go-to tool for editing images and videos for social media and other digital platforms. It’s all done through tapping, dragging and dropping in the app so. It’s effortless to use and gives great results, whether you’re smoothing, sorting out shadows or cleaning up a background.
Remember, customers want to see real images of your products and services, so don’t go overboard with your edits. You don’t want to leave your customers feeling disappointed.
Want some more content tips? Read 6 Free Tools to Use to Improve Your Content or get in touch to discuss your content goals.