It’s no secret that K-Beauty has absolutely exploded in the last decade. In the last 12 months alone, global Google searches for “K-Beauty” alone are up 44% worldwide.
As a market, it was valued at $100.63 billion in 2023, and is expected to reach $225.69 billion by 2032. There are hundreds of K-Beauty retailers online, and we’re getting in-person stores in the UK too, like PURESEOUL which has opened in Birmingham.
So let’s take a look at some of the most popular K-Beauty and Korean-inspired beauty brands, how many searches they’re getting globally on Google each month and who’s at the top.
- glow recipe 732400
- laneige 562400
- beauty of joseon 442000
- leaders 417900
- innisfree 381799
- cosrx 374100
- Missha 157600
- medicube 141300
- sulwhasoo 106100
- the face shop 104500
- dr jart 96800
- nature republic 45900
- peripera 45800
- skin1004 43800
- tirtir 43800
- moonshot 43100
- neogen 41500
- tonymoly 41200
- espoir 41000
- etude house 39800
- some by mi 35600
- purito 35200
- klairs 33900
- hanskin 29700
- mediheal 28300
- ma:nyo 24000
- skin food 19600
- amorepacific 17200
- banila co 16800
- belif 13500
- the history of whoo 12900
- thank you farmer 10700
- biodance 10300
- april skin 9700
- depology 8800
- illiyoon 8500
- cnp laboratory 8100
- the saem 8100
- it’s skin 7200
- haruharu wonder 7200
- vt cosmetics 6500
- whamisa 6100
- ilso 6000
- iope 5500
- goodal 5200
- mamonde 4800
- A’pieu 3100
- then i met you 3000
- scinic 1900
- klavuum1200
- holika holika 600
- tosowoong 570
- sunduk jeju 480
- house of dohwa 320
- make p 200
This just goes to show HOW many K-Beauty brands there are, and how many searches there are each and every month. It’s a huge part of the beauty industry – and people’s routines – worldwide. 🌎
Want to learn more about K-Beauty?
- This book is a great overview – https://lnkd.in/e4WRPXjX
- Reddit has a dedicated subreddit – https://lnkd.in/ehpkbSbn
- This Elle article comes top of search – https://lnkd.in/eZi65SnU
- The Korean Beauty Podcast – https://lnkd.in/euGyzJs7
Looking to work with a copywriter who understands the beauty industry, SEO and can share insights with you? Get in touch to find out how we can work together.