Being an MUA is an exciting, creative career, but it can be super-competitive. The demand and type of work you […]
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How to grow your beauty brand: tips and strategies
The beauty industry is more competitive than ever, with countless brands vying for consumer attention and struggling to stand out. […]
Writing tips from an experienced freelance writer
If you’re a new writer or just someone who’s looking to learn more about the writing or beauty industry, you […]
Understanding Meta Titles, Meta Descriptions, and Alt Text For Your Brand
If you’re new to the world of search engine optimisation (SEO), you may have come across terms like meta titles, […]
Does your beauty brand need microcopy? (with examples)
Have you heard of microcopy? If not, you might be missing out on opportunities to connect with and guide your […]
Tips for Inclusive Beauty Copywriting For Your Brand
As a beauty copywriter or someone who’s writing for a beauty brand, it’s important to write for a diverse audience […]
What to do if your beauty products have been copied
The fashion and beauty industries have a copycat problem. You just have to look at the popularity of beauty dupes […]
5 Tips for Writing Effective Social Media Captions for Your Beauty Brand
Social media is a powerful tool for beauty brands to connect with their audiences and promote their products. However, with […]
Beauty Book Club: Best Beauty Industry Books To Read
In need of some inspiration, heading on holiday or just love curling up with a good book? Here are some […]
Website Options for your Ecommerce Beauty Brand
Creating a website for your beauty brand is essential in today’s digital age, unless you plan to use third-party sales […]