The beauty industry is packed with competition, so standing out can feel tough. But with the right marketing strategies, your […]
Category: Beauty Marketing Tips
Tips on how to market your beauty brand and the things that no-one tells you before you start.
Does Your Beauty Business Need SEO?
Having an online presence is a must for any beauty business. But just being online doesn’t cut it—you need to […]
Which hair tools are going to go big this Black Friday?
Hair tools have some of the highest price points when it comes to buying home beauty items, along with other […]
100 skincare keywords (and ingredients)
The skin care market worldwide is projected to grow to US$218.00bn in 2029. This is a predicted growth of 2.94% between […]
Head spas – a missed marketing opportunity?
They’re popping up everywhere and they’re all over social media – but are head spas missing some opportunities when it […]
The Rise of Beauty Advent Calendars
Searches for beauty advent calendars start to grow from August. Every single year. The searches hit their peak late November-early […]
Does packaging matter for your beauty brand?
The short answer is yes. The longer answer is that packaging is an incredibly important part of a beauty brand. […]
All of the celebrity beauty brands right now
With the news that Blake Lively has launched a hair brand (Blake Brown), let’s take a look at some of […]
Is community the new currency for beauty brands?
Building a community isn’t a new marketing tactic, but it’s definitely something that seems to be on the rise with […]
How to map out your beauty buyer journey
An important part of planning your business and marketing strategy is understanding the buyer journey, as well as knowing your […]