Hair tools have some of the highest price points when it comes to buying home beauty items, along with other […]
Category: Beauty Marketing Tips
Tips on how to market your beauty brand and the things that no-one tells you before you start.
100 skincare keywords (and ingredients)
The skin care market worldwide is projected to grow to US$218.00bn in 2029. This is a predicted growth of 2.94% between […]
Head spas – a missed marketing opportunity?
They’re popping up everywhere and they’re all over social media – but are head spas missing some opportunities when it […]
The Rise of Beauty Advent Calendars
Searches for beauty advent calendars start to grow from August. Every single year. The searches hit their peak late November-early […]
Does packaging matter for your beauty brand?
The short answer is yes. The longer answer is that packaging is an incredibly important part of a beauty brand. […]
All of the celebrity beauty brands right now
With the news that Blake Lively has launched a hair brand (Blake Brown), let’s take a look at some of […]
Is community the new currency for beauty brands?
Building a community isn’t a new marketing tactic, but it’s definitely something that seems to be on the rise with […]
How to map out your beauty buyer journey
An important part of planning your business and marketing strategy is understanding the buyer journey, as well as knowing your […]
6 Ways AI tools like ChatGPT are changing consumer beauty routines
AI tools are changing every industry, and that includes the beauty industry too. I’ve already written about how the beauty […]
How to understand your audience
If you’re planning on launching a beauty brand, there are some steps to take before you start the launch (or […]