If you have a beauty ecommerce brand, then you’ll have products to sell on your website or sales platform. And […]
Category: Beauty Marketing Tips
Tips on how to market your beauty brand and the things that no-one tells you before you start.
What’s In a Name? How To Name Your Beauty Brand
The name of your beauty brand is a big deal. It’s what’ll appear on social media, packaging, news and everything […]
Does Your Beauty Brand Need A Blog?
Hands up if you remember when beauty blogs were all the rage? In a time before TikTok, Instagram and even […]
Why You Should Repurpose Your Content
Sometimes coming up with ideas for content is the toughest part of the whole project. There are some days where […]
Content Marketing For Beauty Brands
It can’t be denied that the beauty industry is a visual one. Whether that’s beautiful product packaging, makeup looks or […]
How To Brief A Freelance Writer (Expert Guide + Templates)
As any freelance writer will tell you, the information that a client provides you with can vary. Not getting enough […]
12 Ways To Market Your Beauty Brand in 2022
If you’ve set up a beauty brand in 2022 – or you’re thinking about it – then marketing needs to […]
How To Work With A Specialist Skincare Copywriter
The skincare market is worth over $140 billion worldwide, making up around 16% of the global cosmetics market. It’s one […]
14 Beauty Industry Podcasts To Listen To in 2023
It’s no secret that during the pandemic, we all went wild for podcasts. As days in lockdown stretched out ahead […]
2022 Beauty Tech Trends
Wondering where beauty and tech is headed in 2022? Read the article I wrote for The Stack World, where I […]