Creating content that engages your audience and drives traffic to your beauty brand can sometimes feel neverending, especially when you’re working across different channels.
However, with a little creativity and planning, you can generate content ideas that will help you build a strong online presence to generate sales. Here’s some ideas for where to generate content idea.
Look to your audience
One of the best ways to generate content ideas is to look at your audience. What are their interests, concerns, and questions? You can use tools like social media analytics or Google Analytics to get insights into what your audience is searching for and what content they engage with the most.
Research trends and topics in the beauty industry
Stay up-to-date with the latest trends and topics in the beauty industry. Follow beauty influencers and experts, read beauty blogs and magazines, and attend industry events to get inspiration for your content. Social media’s a great place to spot trends, as is Google Trends and search data.
Repurpose and update old content
Don’t be afraid to repurpose and update old content. You can update old blog posts with new information, turn old videos into blog posts, or create infographics based on old content. This is a great way to keep your content fresh while saving time and resources.
Use keyword research
Use keyword research to identify popular search terms and topics in the beauty industry. Tools like Google Keyword Planner or SEMrush can help you find keywords and phrases that your audience is searching for. Use these keywords to create content that will rank high in search engine results pages.
Keep an eye on the competition
When I say this, I don’t mean to copy what your competition is doing, but looking at others in your industry can help spark ideas. Or at least spot gaps where they’re missing something that you know would absolutely resonate with your audience.
Speak to experts
Sometimes you need some other opinions and insights to create content. This could be specialists, influencers or academics in your field. Whether they just support with ideation, create user generated content or provide expert opinion for your existing content – you might be surprised how helpful you find it.
Create a content calendar
Creating a content calendar can help you stay organised and plan your content in advance. This will ensure that you always have a steady stream of content to share with your audience. Use your content calendar to plan your blog posts, social media posts, videos, and other content.
Save your content ideas as you go
It sounds really simple, but saving your ideas in one place is an easy way to keep track of ideas that you might want to work with at a later date. Whether that’s keeping a list in your notes app, writing them in a notebook or keeping a Pinterest board with fresh inspo, creating a bank of ideas can help when inspiration’s a bit low.
Work with a content marketer
If you’re finding it tough, working with a content expert can make things way easier. They can help you with ideation, bringing those ideas to life and analysing the results. They know what they’re doing, know the industry you’re operating in and know what works.
Need support with writing your content and coming up with ideas? Get in touch to find out how I can help you to generate content ideas for your beauty brand.