Launching a beauty brand can be an exciting venture but it isn’t always quick or easy. You need to plan and have different steps in place before you create and launch your products.
Wondering how long it takes to launch a beauty brand and what steps you need to take? Let’s take a closer look at a really simplified outline of the steps and time it takes to launch a beauty brand.
Beauty brand launch timescales
So you’ve had a great idea for a beauty, cosmetics or skincare brand. You’ve done your research and found a cosmetics manufacturer to create and formulate your products. Here’s what happens next.
Product development
The first step in launching a beauty brand is product development. This includes formulating your products, testing and ensuring compliance with regulations. Depending on how many products and how complicated they are, it could take anything from six months to two years.
It’s important to find the right partners and manufacturer for your product development, so you can develop high quality, safe and effective products that’ll work for your target market.
Branding and packaging
Once you have your product formulation in place, it’s time to work on branding and packaging. This includes creating a name, logo and overall brand identity that will resonate with your target audience. You’ll also need to design your packaging, which includes selecting materials, colours, and artwork.
This process can take several months to a year, depending on the complexity of your brand identity and packaging.
Marketing and promotion
Once you have your products and branding in place, it’s time to start marketing and promoting your brand. You can actually be doing this alongside the development. This includes developing a marketing strategy, creating content for your website, search engine optimisation and social media and launching paid advertising campaigns. It’s time to develop your brand tone of voice too.
It’s crucial to take the time to develop a comprehensive marketing plan that will reach your target audience. This process can take several months to a year, depending on the scope of your marketing efforts.
Distribution
Finally, you’ll need to work out how you will distribute your products to your customers. This includes working with retailers, setting up an e-commerce store or a combination of both. Depending on your chosen distribution channels, this process can take several months to a year to set up.
Overall timeline to launch a beauty brand
Taking into account the various factors involved, the entire process of launching a beauty brand can take anywhere from 1.5 to 3 years. However, this timeline can vary greatly depending on your products and branding, the size of your team and the resources available to you.
There are some ways to make the process shorter – like white labelling an existing product that’s out there or handing over your entire marketing budget to a large (and expensive) marketing agency.
Are you planning a beauty launch? If you need content for your product packaging, website or PR materials get in touch with me to see how we can work togehter.