TikTok trends revealed that the average price of a trending product on the platform increased a whopping 1240% from 2019.
Influencer marketing agency Ubiquitous has combed through the app to find the top beauty items and brands of the last four years.
There are currently 20 billion videos tagged ‘get ready with me’ on the platform, 9.5 billion videos tagged under ‘TikTok made me buy it’, 70 million with the hashtag ‘run, don’t walk’, and a whopping 161.2 billion videos under the word ‘ad’, indicating a massive surge in companies turning to TikTok to increase their sales.
Ubiquitous began their search by looking at all viral items on TikTok. Of the over one hundred viral items Ubiquitous analysed, Ubiquitous found that 46% were beauty items, and a further 36% were fashion or clothing items, while a mere 18% were miscellaneous.
Top Ten Trending Beauty Brands on TikTok
As part of their research, Ubiquitous also found that one video can cause searches for a product or company to increase by upwards of 400%.
The company’s 2022 index of TikTok trends revealed that the average price of a trending product on the platform increased a whopping 1240% — from just $10 in 2019 to $134 in 2021 – led by a massive increase in interest in high-end beauty products such as the Dyson Airwrap ($550) and NuFace ($366.81) which have both achieved viral status on the app in 2021 and 2022.
The research also found that it often takes only days for a video to cause an increase in searches for a brand or item by upwards of 400%.
Find out more about TikTok beauty trends and marketing tips for beauty brands on the Beauty Marketing blog.