Lucy Thorpe – Page 2 – Lucy Thorpe Content

Head spas – a missed marketing opportunity?

They’re popping up everywhere and they’re all over social media – but are head spas missing some opportunities when it […]

Searches for beauty advent calendars start to grow from August. Every single year. The searches hit their peak late November-early […]

The lash industry has been seriously disrupted over the last few years. We had lash extensions and strip lashes, then pre-glued […]

The short answer is yes. The longer answer is that packaging is an incredibly important part of a beauty brand. […]

With the news that Blake Lively has launched a hair brand (Blake Brown), let’s take a look at some of […]

Building a community isn’t a new marketing tactic, but it’s definitely something that seems to be on the rise with […]

Sunscreen is a huge global beauty category that’s growing year upon year. “Sunscreen” is the most commonly searched English term […]

It seems like the upcoming Olympics are attracting more big-name beauty sponsorship than in previous events. This is alongside beauty […]

An important part of planning your business and marketing strategy is understanding the buyer journey, as well as knowing your […]

June Acne Awareness Month – and each month there are over 3.3 million Google searches for acne globally (2024). This […]