Lucy Thorpe – Page 2 – Lucy Thorpe Content

Is community the new currency for beauty brands?

Building a community isn’t a new marketing tactic, but it’s definitely something that seems to be on the rise with […]

Sunscreen is a huge global beauty category that’s growing year upon year. “Sunscreen” is the most commonly searched English term […]

It seems like the upcoming Olympics are attracting more big-name beauty sponsorship than in previous events. This is alongside beauty […]

An important part of planning your business and marketing strategy is understanding the buyer journey, as well as knowing your […]

June Acne Awareness Month – and each month there are over 3.3 million Google searches for acne globally (2024). This […]

AI tools are changing every industry, and that includes the beauty industry too. I’ve already written about how the beauty […]

If you’re a fan of Dragon’s Den, then you might have noticed that there were considerably more beauty and wellness […]

If you’re planning on launching a beauty brand, there are some steps to take before you start the launch (or […]

One of the things I see missed most when new fashion and beauty brands start out is a huge deal… […]

Let’s take a closer look at how the beauty industry is starting to integrate AI across almost every aspect from […]