Author: Lucy Thorpe

As a beauty copywriter or someone who’s writing for a beauty brand, it’s important to write for a diverse audience […]

The fashion and beauty industries have a copycat problem. You just have to look at the popularity of beauty dupes […]

Social media is a powerful tool for beauty brands to connect with their audiences and promote their products. However, with […]

In need of some inspiration, heading on holiday or just love curling up with a good book? Here are some […]

Creating a website for your beauty brand is essential in today’s digital age, unless you plan to use third-party sales […]

Want to know at a glance which aesthetic treatments that your potential clients were searching for in 2022? Last year […]

If you work in ecommerce, marketing or own a brand then at some point it’s likely that someone will have […]

AI writing tools are starting to grow in popularity as the technology grows more sophisticated and easy to use. It […]

Image is everything in the beauty industry. Bad quality images, overreliance on stock images, a website that looks like something […]

The term “content” can be a little confusing, especially if you don’t work in marketing. It’s used interchangeably to mean […]