The short answer is yes. The longer answer is that packaging is an incredibly important part of a beauty brand. […]
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All of the celebrity beauty brands right now
With the news that Blake Lively has launched a hair brand (Blake Brown), let’s take a look at some of […]
Is community the new currency for beauty brands?
Building a community isn’t a new marketing tactic, but it’s definitely something that seems to be on the rise with […]
Global sunscreen markets (based on search data)
Sunscreen is a huge global beauty category that’s growing year upon year. “Sunscreen” is the most commonly searched English term […]
Is the Paris Olympics big news for beauty?
It seems like the upcoming Olympics are attracting more big-name beauty sponsorship than in previous events. This is alongside beauty […]
How to map out your beauty buyer journey
An important part of planning your business and marketing strategy is understanding the buyer journey, as well as knowing your […]
Acne search terms and how to use them.
June Acne Awareness Month – and each month there are over 3.3 million Google searches for acne globally (2024). This […]
6 Ways AI tools like ChatGPT are changing consumer beauty routines
AI tools are changing every industry, and that includes the beauty industry too. I’ve already written about how the beauty […]
Beauty and wellness businesses on Dragon’s Den 2024
If you’re a fan of Dragon’s Den, then you might have noticed that there were considerably more beauty and wellness […]
How to understand your audience
If you’re planning on launching a beauty brand, there are some steps to take before you start the launch (or […]