An important part of planning your business and marketing strategy is understanding the buyer journey, as well as knowing your […]
Blog
Acne search terms and how to use them.
June Acne Awareness Month – and each month there are over 3.3 million Google searches for acne globally (2024). This […]
6 Ways AI tools like ChatGPT are changing consumer beauty routines
AI tools are changing every industry, and that includes the beauty industry too. I’ve already written about how the beauty […]
Beauty and wellness businesses on Dragon’s Den 2024
If you’re a fan of Dragon’s Den, then you might have noticed that there were considerably more beauty and wellness […]
How to understand your audience
If you’re planning on launching a beauty brand, there are some steps to take before you start the launch (or […]
SEO Tips for Fashion and Beauty Brands
One of the things I see missed most when new fashion and beauty brands start out is a huge deal… […]
10 ways the beauty industry is using AI
Let’s take a closer look at how the beauty industry is starting to integrate AI across almost every aspect from […]
The beauty industry in real life (events and stores)
Have you noticed more and more beauty retailers opening physical stores, as well as IRL beauty events all over the […]
Beauty and greenwashing: what you need to know about the new EU laws
With the news that greenwashing has been banned in Europe, let’s take a closer look at what greenwashing is, why […]
Refillable Beauty – A Trend for 2024?
With the news that L’Oréal and The Perfume Shop have joined forces to create a multi-brand perfume refill station, it’s […]