A beauty copywriter specialises in creating written content for the beauty industry. They write persuasive and engaging copy that showcases and promotes beauty products, whether that’s cosmetics, skincare, haircare, fragrances, bodycare or something else.
The ultimate goal of a beauty copywriter is to communicate the features, benefits and unique points of your products and your brand in a way that resonates with your target audience.
The benefit of working with a beauty copywriter rather than a general copywriter? They know the beauty industry and they’re experts in working with brands just like yours.
What can a beauty copywriter do for your brand?
Have you been told that you need a beauty copywriter, but you’re not sure what you actually need them to do? Here’s some of the tasks a beauty copywriter can help you with:
- Developing Tone of Voice: Creating a tone of voice for your beauty brand is important, as this will flow through every part of your business. From your website through to your packaging and social posts, getting your tone of voice right will make things clearer for you and your audience. It’ll also help keep things consistent, as well as keeping you standing out from your competitors.
- Product Descriptions: Creating product descriptions that excite and captivate your target audience while still being correct, compliant and featuring all the relevant info. Writing product descriptions might sound easy – and writing simple, generic ones can be – but it’s literally your shop front, so it’s worth investing in.
- Advertising Campaigns: Beauty copywriters write copy for advertising campaigns across all channels. This could be anything from coming up with a creative and catchy slogan right through to writing adverts, social media posts, printed materials or scripts for ads.
- Packaging and Collateral Materials: Packaging materials, including product names, taglines, instructions and everything else can all impact on customer experience and whether your target audience pick up your products or not. Working with a copywriter can ensure that your packaging works for your audience and meets the regulations it needs to.
- Social Media Content: Beauty copywriters can work with you to create captions, posts and comments for social platforms. They’ll get to know your target audience and your brand to make sure your messaging is on point, both for the platform and your audience. This can range from content planning and creation through to customer research and competitor analysis.
- Press Releases and PR Materials: If you’re trying to gain brand awareness, press coverage and backlinks for your brand (whether that’s a launch, event or news), a copywriter can write your press releases for you so that they work for your target audience of journalists and publishers, whilst capturing attention and getting your key info across. It can be tempting to include EVERYTHING when you DIY your marketing copy, but a copywriter will help you to distill it down to the key messages.
- Website Copy: Having the right copy on your website’s important. The beauty industry is a competitive one, and having a website that hits the spot can make a big difference. Whether that’s creative copy that makes you stand out, descriptive info that shows off what your products do or SEO-driven copy that attracts visitors to your site, working with a copywriter can help you
Looking for a beauty copywriter who’s worked with brands like Umberto Giannini, Beauty Bay and Glamnetic? Get in touch with me and find out how working with a beauty copywriter can benefit your business.