With the news that L’Oréal and The Perfume Shop have joined forces to create a multi-brand perfume refill station, it’s […]
Author: Lucy Thorpe
Is it time to rebrand your beauty brand?
Most businesses start out small, especially in beauty, and at that stage sometimes you have to do what your budget, […]
Beauty Trends (from search data) – November 2023
With Black Friday, party season and Christmas round the corner, here’s the beauty search terms that have seen an increase […]
What it’s like being a beauty writer
Wondering what it’s like to be a freelance writer who works in the beauty industry? Listen to the podcast I […]
Looking for inspiration for your beauty brand?
I’ve collated beauty copywriting inspiration, ideas and tips all on one Pinterest board. Visit Beauty Copywriting – Examples, Tips & […]
How to generate content ideas for your beauty brand
Creating content that engages your audience and drives traffic to your beauty brand can sometimes feel neverending, especially when you’re […]
How long does it take to launch a beauty brand?
Launching a beauty brand can be an exciting venture but it isn’t always quick or easy. You need to plan […]
BIAB Nails: Search Trends & Keywords
A nail trend that’s huge with clients, salons and on TikTok – but isn’t really being reflected in search? Builder […]
Where to get beauty industry insights and news?
Looking to learn more about the beauty industry? Just starting out and wondering where you can find out more about […]
What does a beauty copywriter do?
A beauty copywriter specialises in creating written content for the beauty industry. They write persuasive and engaging copy that showcases […]