Lucy Thorpe – Page 3 – Lucy Thorpe Content

10 ways the beauty industry is using AI

Let’s take a closer look at how the beauty industry is starting to integrate AI across almost every aspect from […]

Have you noticed more and more beauty retailers opening physical stores, as well as IRL beauty events all over the […]

With the news that greenwashing has been banned in Europe, let’s take a closer look at what greenwashing is, why […]

With the news that L’Oréal and The Perfume Shop have joined forces to create a multi-brand perfume refill station, it’s […]

Most businesses start out small, especially in beauty, and at that stage sometimes you have to do what your budget, […]

With Black Friday, party season and Christmas round the corner, here’s the beauty search terms that have seen an increase […]

Wondering what it’s like to be a freelance writer who works in the beauty industry? Listen to the podcast I […]

I’ve collated beauty copywriting inspiration, ideas and tips all on one Pinterest board. Visit Beauty Copywriting – Examples, Tips & […]

Creating content that engages your audience and drives traffic to your beauty brand can sometimes feel neverending, especially when you’re […]

Launching a beauty brand can be an exciting venture but it isn’t always quick or easy. You need to plan […]