One of the things I see missed most when new fashion and beauty brands start out is a huge deal… […]
Blog
10 ways the beauty industry is using AI
Let’s take a closer look at how the beauty industry is starting to integrate AI across almost every aspect from […]
The beauty industry in real life (events and stores)
Have you noticed more and more beauty retailers opening physical stores, as well as IRL beauty events all over the […]
Beauty and greenwashing: what you need to know about the new EU laws
With the news that greenwashing has been banned in Europe, let’s take a closer look at what greenwashing is, why […]
Refillable Beauty – A Trend for 2024?
With the news that L’Oréal and The Perfume Shop have joined forces to create a multi-brand perfume refill station, it’s […]
Is it time to rebrand your beauty brand?
Most businesses start out small, especially in beauty, and at that stage sometimes you have to do what your budget, […]
Beauty Trends (from search data) – November 2023
With Black Friday, party season and Christmas round the corner, here’s the beauty search terms that have seen an increase […]
What it’s like being a beauty writer
Wondering what it’s like to be a freelance writer who works in the beauty industry? Listen to the podcast I […]
Looking for inspiration for your beauty brand?
I’ve collated beauty copywriting inspiration, ideas and tips all on one Pinterest board. Visit Beauty Copywriting – Examples, Tips & […]
How to generate content ideas for your beauty brand
Creating content that engages your audience and drives traffic to your beauty brand can sometimes feel neverending, especially when you’re […]