Category: Beauty Marketing Tips

The short answer is yes. The longer answer is that packaging is an incredibly important part of a beauty brand. […]

With the news that Blake Lively has launched a hair brand (Blake Brown), let’s take a look at some of […]

Building a community isn’t a new marketing tactic, but it’s definitely something that seems to be on the rise with […]

An important part of planning your business and marketing strategy is understanding the buyer journey, as well as knowing your […]

AI tools are changing every industry, and that includes the beauty industry too. I’ve already written about how the beauty […]

If you’re planning on launching a beauty brand, there are some steps to take before you start the launch (or […]

One of the things I see missed most when new fashion and beauty brands start out is a huge deal… […]

Let’s take a closer look at how the beauty industry is starting to integrate AI across almost every aspect from […]

With the news that greenwashing has been banned in Europe, let’s take a closer look at what greenwashing is, why […]

Most businesses start out small, especially in beauty, and at that stage sometimes you have to do what your budget, […]