Category: Beauty Marketing Tips

An important part of planning your business and marketing strategy is understanding the buyer journey, as well as knowing your […]

AI tools are changing every industry, and that includes the beauty industry too. I’ve already written about how the beauty […]

If you’re planning on launching a beauty brand, there are some steps to take before you start the launch (or […]

One of the things I see missed most when new fashion and beauty brands start out is a huge deal… […]

Let’s take a closer look at how the beauty industry is starting to integrate AI across almost every aspect from […]

With the news that greenwashing has been banned in Europe, let’s take a closer look at what greenwashing is, why […]

Most businesses start out small, especially in beauty, and at that stage sometimes you have to do what your budget, […]

Wondering what it’s like to be a freelance writer who works in the beauty industry? Listen to the podcast I […]

I’ve collated beauty copywriting inspiration, ideas and tips all on one Pinterest board. Visit Beauty Copywriting – Examples, Tips & […]

Creating content that engages your audience and drives traffic to your beauty brand can sometimes feel neverending, especially when you’re […]