One of the things I see missed most when new fashion and beauty brands start out is a huge deal… […]
Category: Beauty Marketing Tips
Tips on how to market your beauty brand and the things that no-one tells you before you start.
10 ways the beauty industry is using AI
Let’s take a closer look at how the beauty industry is starting to integrate AI across almost every aspect from […]
Beauty and greenwashing: what you need to know about the new EU laws
With the news that greenwashing has been banned in Europe, let’s take a closer look at what greenwashing is, why […]
Is it time to rebrand your beauty brand?
Most businesses start out small, especially in beauty, and at that stage sometimes you have to do what your budget, […]
What it’s like being a beauty writer
Wondering what it’s like to be a freelance writer who works in the beauty industry? Listen to the podcast I […]
Looking for inspiration for your beauty brand?
I’ve collated beauty copywriting inspiration, ideas and tips all on one Pinterest board. Visit Beauty Copywriting – Examples, Tips & […]
How to generate content ideas for your beauty brand
Creating content that engages your audience and drives traffic to your beauty brand can sometimes feel neverending, especially when you’re […]
How long does it take to launch a beauty brand?
Launching a beauty brand can be an exciting venture but it isn’t always quick or easy. You need to plan […]
BIAB Nails: Search Trends & Keywords
A nail trend that’s huge with clients, salons and on TikTok – but isn’t really being reflected in search? Builder […]
What does a beauty copywriter do?
A beauty copywriter specialises in creating written content for the beauty industry. They write persuasive and engaging copy that showcases […]