With the news that greenwashing has been banned in Europe, let’s take a closer look at what greenwashing is, why […]
Category: Beauty Marketing Tips
Tips on how to market your beauty brand and the things that no-one tells you before you start.
Is it time to rebrand your beauty brand?
Most businesses start out small, especially in beauty, and at that stage sometimes you have to do what your budget, […]
What it’s like being a beauty writer
Wondering what it’s like to be a freelance writer who works in the beauty industry? Listen to the podcast I […]
Looking for inspiration for your beauty brand?
I’ve collated beauty copywriting inspiration, ideas and tips all on one Pinterest board. Visit Beauty Copywriting – Examples, Tips & […]
How to generate content ideas for your beauty brand
Creating content that engages your audience and drives traffic to your beauty brand can sometimes feel neverending, especially when you’re […]
How long does it take to launch a beauty brand?
Launching a beauty brand can be an exciting venture but it isn’t always quick or easy. You need to plan […]
BIAB Nails: Search Trends & Keywords
A nail trend that’s huge with clients, salons and on TikTok – but isn’t really being reflected in search? Builder […]
What does a beauty copywriter do?
A beauty copywriter specialises in creating written content for the beauty industry. They write persuasive and engaging copy that showcases […]
32 Beauty and Wellness Communities to Follow on Reddit
Reddit sometimes has a bit of a bad reputation BUT there’s a reason why it’s expected to hit 1.66 billion […]
10 Free Lash Brand Keywords
The false eyelash market is predicted to grow from $1.41 billion in 2023 to $2.12 billion in 2030. It’s a […]
